We partner with schools, teachers, and educational organizations to create mathematics experiences where students and educators think deeply, collaborate meaningfully, and experience the joy of solving hard problems.
Mission
Too many students experience mathematics as something cold, procedural, and rigid. At the same time, many teachers were never given the opportunity to experience mathematics themselves as creative, joyful, collaborative, and truly human.
As a result, even deeply caring educators are often led to teach mathematics in ways that prioritize speed, memorization, and test preparation. But mathematics can be something else entirely.
Mathematics can be playful, creative, and fun. Like trying to beat a difficult level in a video game, humans naturally want to be pushed to their limits — when they believe success is possible. The strongest mathematical cultures see joy and rigor not as opposites, but as qualities that go hand-in-hand.
Our mission is to help schools, educators, and educational communities build joyful, high-expectation mathematics cultures where students learn to think deeply, collaborate meaningfully, and develop lasting confidence in their ability to solve hard problems — through teacher training, leadership development, mathematical community-building, and hands-on experiences that model what rich mathematical learning can look and feel like in practice.
We believe that when teachers themselves experience joyful mathematics, they transform not only their classrooms, but entire communities.
The best learning environment is one where teachers love to teach, and students love to learn.
Track Record
Built on years of leading some of the world’s most influential math programs.
Programs
Interactive professional development that helps educators build curious, high-expectation math classrooms where students love to think.
Partnering with school leaders to strengthen mathematical culture and build the systems that sustain it over time.
Preparation and training for national and international math competitions — for students and the coaches who guide them.
Hands-on gatherings that spark wonder and bring school communities together around the beauty of mathematics.
Guidance for educators and organizations starting their own enduring, joyful math community from the ground up.
Support for schools, nonprofits, and educational organizations designing impactful mathematics programs and scalable learning experiences.
Play With Us
Give these a try. You can share them with your friends. No calculators allowed! Think you found the fastest method? Most importantly: do you know why your method works?
Problem 01 · Elegant Arithmetic
25 × 17 × 5 × 4 × 2 = ?
You may be thinking — but how is this possible without a calculator? Hint: do you always have to go left to right?
Problem 02 · A Growing Pattern
How many circles would be in the 100th triangle? What if we asked for the circles in triangle n? What is the general strategy?
Problem 03 · Circles in a Square
Four equal circles tangent to one another, fit inside a square. A smaller square sits tangent to all four circles. If the large square has side length 4, what is the area of the small one?
There is always more than one path from point A to point B. Mathematics becomes more meaningful when students explore ideas collaboratively — trading strategies, debating approaches, and discovering their favorite path.
Impact
Teacher professional development day with over 175 teachers in Malawi.
What Schools Experience
When students experience mathematics as joyful, creative, and collaborative, something remarkable happens: they take risks, persist through difficulty, and surprise everyone — including themselves.
Building the right culture doesn’t just improve classroom engagement. It produces students who rise to the highest levels of mathematical achievement.
Start the conversation →Voices From the Field
Founder
Ellen Kulinsky is passionate about building vibrant educational communities that foster curiosity, creativity, connection, and joy. She believes education is about far more than knowledge alone — it is about helping students build confidence, develop resilience, think deeply, and experience the excitement of solving hard problems together.
Her love of creative problem solving began as a student reading Art of Problem Solving textbooks, attending the Los Angeles Math Circle, and competing in mathematics contests. She went on to study mathematics at UC Berkeley, where she served as president of the Women in Mathematics organization, helping foster a supportive and inclusive community for aspiring mathematicians.
After graduating, Ellen joined Art of Problem Solving (AoPS), the global leader in advanced math education. She helped launch its first Bay Area campus and went on to lead five in-person AoPS centers, before stepping into organization-wide leadership as Director of the AoPS Virtual Campus — where she oversaw a program serving over 10,000 students — and later as Director of Engagement and Growth. During this time, AoPS programs expanded to reach over one million learners worldwide and served as the primary training ground for every member of the United States International Mathematical Olympiad (IMO) team.
For nearly a decade, Ellen also taught and led math circles at UCLA, Berkeley, and Stanford, introducing students to advanced mathematical concepts through collaboration, exploration, and joyful problem solving. She helped organize major mathematics competitions and events, including the Bay Area Mathematical Olympiad (BAMO) and international Women in STEM panels.
Ellen also works with the African Olympiad Academy, supporting the growth of Olympiad programs, camps, teacher development, and advanced mathematical learning opportunities across Africa — in countries where access to these opportunities is still emerging and exceptional mathematical talent is waiting to be nurtured.
Today, through Joyful Math Worldwide, Ellen brings together everything she has learned to help schools and communities create mathematics cultures that are joyful, rigorous, creative, collaborative, and deeply human.
Questions
Contact
Responses within 2 business days.